Factory Tour Misc. Photos
Joe Naylor - Joe launched Reverend in 1997 in Detroit, Michigan and holds a Bachelors Degree in Industrial Design. He's also a graduate of Roberto-Venn School of Luthiery and has repaired guitars professionally since 1982. In 1992 he opened Joe's Guitar Exchange & Repair, a storefront specializing in repair and sales of vintage/used gear. The store evolved into J.F. Naylor Engineering, one of the forerunners in boutique amps and vintage style speakers. Joe has been playing guitar since 1980.


Ken Haas - Ken is the General Manager of Reverend Guitars. He is in charge of all sales, dealer relations, artist relations, marketing, and anything else that needs to be done. Ken has worked with Reverend since 1999, where he began as a NAMM show demonstrator and booth staff member. He was promoted to head of sales in 2007, and became the General Manager in 2010.

Ken has been playing guitar since 1981 and is currently in The Polka Floyd Show with his wife, Penny. He also plays steel guitar in The Zimmerman Twins. Father of four and owner of countless guitars, Ken spends what little free time he has driving his Mustang Cobra.



Zack Green - Zack inspects, strings, and sets up every Reverend guitar. Look for his intitials "ZSG" on the back of the headstock.

A guitarist since 1984, he began repairing guitars professionally in 1991 and then joined Reverend in 1999. In his spare time Zack restores vintage arcade games, muscle cars, and maintains his collection of about 50 guitars.


Andrew Clark – Armed with a Bachelor's Degree in Graphic Design and about 15 years of experience, Andrew comprises the graphic art, web and marketing department at Reverend. He's played Reverend exclusively since 2000 and spends his off time playing in his band, Highbinder.


Penny Haas – Penny is the event coordinator for Reverend, organizing all of the guitar shows and other events that happen outside the office. She also assists with sales and marketing. Wife of Ken Haas and mother/step-mother of four great kids, Penny has been playing guitar since 1999 and piano since 1981. Penny and Ken are currently in The Polka Floyd Show together.


Reverend Road Crew
Johnny Cola (FDP Member #13) - Johnny often works eastern guitar shows. Almost every musician seems to know him and he speaks "New Yawk" fluently. Guitarist/bassist since 1971, he's been published in Vintage Guitar, frequents L.I. jams, plays the Riverhead Blues Festival and haunts NYC guitar shops during breaks from his day job as NY's Sales Rep for Champion Athleticwear ("I know more about Bras than any man should").
Nick Malamis - Nick brings his salesmanship skills to Reverend trade show booths across the country. He's also an avid collector and player of Reverend as well.
Zak Ward – Zak is the VP of Visual Applications at Techtol, the company responsible for all those nifty 360° turnaround shots on our site. Zak also attends trade shows to talk Reverend and show off Techtol's latest technology. Check them out here.